Running a business is never easy, but building an effective web site can often make a huge difference in increasing sales, responsiveness, and customer satisfaction.

We'll use this site to provide the background for our business and explain the goods or services we have to offer. People don't want to spend time figuring out what a business does, so our home page will highlight the most important features of both our business and our web site. We'll think of the home page as a kind of portal, giving customers the information they want at a glance, and offering lots of links to draw them in to the rest of the site.

For example, we might feature a different item on the home page each month, along with a link to our products page where you can find more information on the product.

Here we may display a picture of this month's special: